Comparison · checked 8 October 2026
Buffer is a social media scheduler with an AI writing assistant, priced per channel. AvA is an AI marketing assistant that also plans your content, designs images in your brand colours and writes natively in 19 languages, including Spanish, Arabic and 11 Indian languages. Choose Buffer if you already make your own content and want a simple scheduler; choose AvA if you want the content made for you.
| AvA | Buffer | |
|---|---|---|
| What it is | AI assistant that plans, writes, designs, schedules and replies | Scheduler and community inbox with an AI writing assistant |
| Image generation | Yes: images, carousels and posters in your brand colours | Not stated on the pricing page |
| Content planning | Autopilot plans a week of posts; campaigns plan a launch arc | You plan; Buffer schedules |
| Platforms | Instagram, Facebook, LinkedIn, X, YouTube, TikTok, Threads, Pinterest, Google Business Profile | The same nine, plus Bluesky, Mastodon and Substack |
| Writing languages | 19, from Spanish and Arabic to Hindi, Hinglish and Tamil | Not stated |
| Replies to comments | Drafts or sends replies in your brand voice | Community inbox with AI reply suggestions |
| Price | Free plan, then paid plans shown live on our pricing page, billed in INR | Free for up to 3 channels; Essentials $5 and Team $10 per channel per month (as listed on 8 Oct 2026) |
Buffer facts from Buffer pricing , read on 8 October 2026. Prices and features change; check their site for the latest.
Where Buffer is stronger
Where AvA is stronger
Our honest take: Buffer is excellent at scheduling content you already have. AvA is for owners who don't have the content in the first place.
Pricing
One brand and the core of Ava Social Canvas, free.
Individual Plan
For founders and marketers who want AvA creating and posting for them.
For agencies running several clients with a team and role-based access.
Prices and limits come live from our billing system. Taxes as applicable.