AvAby PathOr

Marketing calendar 2026–2027

Every date worth posting for, with a source you can check.

Global shopping days and holidays, regional dates for the Americas, the UK and Europe, the Middle East and East Asia, and Indian festivals in depth, dated from the Government of India's holiday orders. Each entry says when to start posting and where its date comes from. Ramadan and Eid follow the moon, so their dates can move by a day.

Each region also shows the global dates.

Start posting now

October 2026

20 Oct

Tuesday

Dussehra

India · Across India

India: central government holidayStart posting 7 days before

Source:DoP&T 2026

  • Good over evil: a post on what your business stands for
  • Navratri countdown offers ending on Dussehra

29 Oct

Thursday

Karwa Chauth

India · North India

India: restricted holiday (optional)Start posting 7 days before

Source:DoP&T 2026

  • Gift ideas for couples
  • Evening-ready looks, sweets or dinner bookings

31 Oct

Saturday

Halloween

Global · Mainly the US, Canada, the UK and Ireland

Every 31 OctoberStart posting 14 days before

  • Costume or themed-product photo contest
  • A spooky-styled reel of your product or space
  • A Halloween-only offer that ends at midnight

November 2026

8 Nov

Sunday

Diwali

India · Across India

India: central government holidayStart posting 21 days before

Source:DoP&T 2026

  • Gift guide carousel by budget
  • Order-by dates for festive delivery
  • Diwali greeting from your team

9 Nov

Monday

Govardhan Puja

India · North and West India

India: restricted holiday (optional)Start posting 2 days before

Source:DoP&T 2026

  • Annakoot or festive food spotlight

11 Nov

Wednesday

Bhai Dooj

India · Across India

India: restricted holiday (optional)Start posting 5 days before

Source:DoP&T 2026

  • Gifts for brothers and sisters
  • A sibling story from your customers

11 Nov

Wednesday

Singles' Day (11.11)

East Asia · China and Southeast Asia, mostly online

Every 11 NovemberStart posting 10 days before

  • Wishlist or add-to-cart reminder a week out
  • An 11.11 bundle or code
  • Countdown stories on the day

15 Nov

Sunday

Chhath Puja

India · Bihar, Jharkhand, eastern UP

India: restricted holiday (optional)Start posting 5 days before

Source:DoP&T 2026

  • Greeting in Bhojpuri, Maithili or Hindi
  • Store timings during the festival

24 Nov

Tuesday

Guru Nanak Jayanti

India · Across India, especially Punjab

India: central government holidayStart posting 3 days before

Source:DoP&T 2026

  • A respectful greeting; no sales push
  • Langar or seva story from your community

26 Nov

Thursday

Thanksgiving (US)

Americas · United States

Official dateStart posting 10 days before

Source:US OPM

  • Thank your customers with a story, not a discount
  • Holiday hours and order-by dates
  • Tease your Black Friday offer

27 Nov

Friday

Black Friday

Global · Online shoppers, global

Day after US ThanksgivingStart posting 10 days before

  • Early-access list for your best offer
  • Countdown stories through the weekend

28 Nov

Saturday

Small Business Saturday

Americas · United States

Saturday after US ThanksgivingStart posting 7 days before

  • Who runs the shop: a behind-the-scenes post
  • Ask customers to tag a local business they love

30 Nov

Monday

Cyber Monday

Global · Online shoppers, global

Monday after US ThanksgivingStart posting 7 days before

  • Online-only code that ends at midnight
  • Last call for your Black Friday offer

December 2026

2 Dec

Wednesday

UAE National Day

Middle East · United Arab Emirates

Public holiday on 2 and 3 December.

Official dateStart posting 7 days before

Source:u.ae

  • National Day greeting in Arabic and English
  • An offer or menu in the flag's colours
  • Holiday opening hours

24 Dec

Thursday

Christmas Eve

Global · Worldwide

Every 24 DecemberStart posting 3 days before

  • Last-minute gift ideas
  • Holiday opening hours

25 Dec

Friday

Christmas

Global · Worldwide

Every 25 DecemberStart posting 10 days before

  • Christmas greeting from your team
  • Year-end offer that runs to New Year

26 Dec

Saturday

Boxing Day

UK & Europe · UK, Ireland (St Stephen's Day), Canada, Australia, New Zealand

In 2026 the UK bank holiday is Monday 28 December.

Every 26 DecemberStart posting 7 days before

Source:GOV.UK

  • Tease the Boxing Day sale on Christmas Eve
  • Bank-holiday opening hours

31 Dec

Thursday

New Year's Eve

Global · Worldwide

Every 31 DecemberStart posting 5 days before

  • Party bookings, outfits or last-day offers
  • Countdown story to midnight

January 2027

1 Jan

Friday

New Year's Day

Global · Worldwide

Every 1 JanuaryStart posting 5 days before

  • Thank-you post: your year in three photos
  • What's new from you this year

14 Jan

Thursday

Makar Sankranti / Magh Bihu

India · Across India (Lohri the evening before in the north)

India: restricted holiday (optional)Start posting 5 days before

Source:DoP&T 2027

  • Kite, til-gud or harvest themed creative
  • Regional greeting in your customers' language

15 Jan

Friday

Pongal

India · Tamil Nadu

India: restricted holiday (optional)Start posting 5 days before

Source:DoP&T 2027

  • Pongal greeting in Tamil
  • Harvest-season offer

26 Jan

Tuesday

Republic Day

India · Across India

India: central government holidayStart posting 5 days before

Source:DoP&T 2027

  • A respectful tricolour greeting
  • Made-in-India story about your product

February 2027

6 Feb

Saturday

Lunar New Year

East Asia · Hong Kong, Singapore, mainland China and Chinese communities worldwide

Official dateStart posting 21 days before

Source:GovHK MOM Singapore

  • Red-and-gold greeting in Chinese and English
  • Gift hampers or reunion-dinner bookings
  • Holiday closing and reopening dates

8 Feb

Monday

Ramadan begins (expected)

Middle East · Gulf states and Muslim communities worldwide

Expected start in the UAE, confirmed only by moon sighting. Other countries, including India, may begin a day later.

Expected dateDate depends on the moonStart posting 14 days before

Source:Khaleej Times The National

  • Ramadan opening hours, including iftar and suhoor times if you serve food
  • Iftar menus, gift hampers or Eid pre-orders
  • A respectful Ramadan Kareem greeting

11 Feb

Thursday

Basant Panchami

India · North and East India

India: restricted holiday (optional)Start posting 3 days before

Source:DoP&T 2027

  • Yellow-themed creative
  • Learning or new-beginnings angle

14 Feb

Sunday

Valentine's Day

Global · Worldwide

Every 14 FebruaryStart posting 10 days before

  • Gift guide for couples
  • Table bookings or gift cards

March 2027

6 Mar

Saturday

Maha Shivratri

India · Across India

India: restricted holiday (optional)Start posting 3 days before

Source:DoP&T 2027

  • A respectful greeting
  • Fasting-friendly menu if you serve food

7 Mar

Sunday

Mother's Day (UK)

UK & Europe · UK and Ireland

Mothering Sunday: fourth Sunday of Lent, three weeks before Easter Sunday (28 March)Start posting 14 days before

Source:GOV.UK

  • Gift guide by budget
  • Order-by dates for UK delivery
  • Brunch or lunch bookings

8 Mar

Monday

International Women's Day

Global · Worldwide

Every 8 MarchStart posting 5 days before

  • Spotlight women on your team or among your customers

10 Mar

Wednesday

Eid al-Fitr

Global · Muslim communities worldwide

India and Singapore list 10 March. The UAE expects 9 or 10 March. The date can differ by a day between countries.

India: central government holidayDate depends on the moonStart posting 7 days before

Source:DoP&T 2027 MOM Singapore Khaleej Times The National

  • Eid Mubarak greeting
  • Festive menu, outfits or gift hampers
  • Holiday opening hours

17 Mar

Wednesday

St Patrick's Day

UK & Europe · Ireland and Northern Ireland; also marked in the US, Canada and Australia

Official dateStart posting 7 days before

Source:GOV.UK

  • A green-themed product shot or menu
  • Event or live-music night

23 Mar

Tuesday

Holi

India · Across India

India: central government holidayStart posting 10 days before

Source:DoP&T 2027

  • Colour-themed reel
  • Skin- and hair-care or safe-colours tips
  • Holi party offers

28 Mar

Sunday

Easter Sunday

Global · Christian communities worldwide; a long weekend in many countries

UK bank holidays: Good Friday 26 March and Easter Monday 29 March.

Official dateStart posting 14 days before

Source:GOV.UK GovHK

  • Egg hunt or Easter-treat giveaway
  • Long-weekend hours and order-by dates
  • Spring range or menu launch

April 2027

7 Apr

Wednesday

Ugadi / Gudi Padwa / Cheti Chand

India · Karnataka, Andhra, Telangana, Maharashtra, Sindhi community

India: restricted holiday (optional)Start posting 5 days before

Source:DoP&T 2027

  • New-year greeting in Kannada, Telugu or Marathi
  • Fresh-start offer

14 Apr

Wednesday

Vaisakhi / Vishu / Tamil New Year

India · Punjab, Kerala, Tamil Nadu

India: restricted holiday (optional)Start posting 5 days before

Source:DoP&T 2027

  • Harvest and new-year greeting in the regional language

15 Apr

Thursday

Ram Navami / Bengali New Year / Bohag Bihu

India · Across India; Bengal and Assam for the new year

India: central government holidayStart posting 3 days before

Source:DoP&T 2027

  • Shubho Noboborsho or Bihu greeting
  • Respectful Ram Navami wishes

22 Apr

Thursday

Earth Day

Global · Worldwide

EARTHDAY.ORG's 2027 theme is Food for Our Planet.

Official dateStart posting 7 days before

Source:EARTHDAY.ORG

  • Show one real change you've made: packaging, sourcing or energy
  • If you sell food, a sourcing or low-waste recipe post

May 2027

9 May

Sunday

Mother's Day

Global · US, India, Canada, Australia and many others (the UK and Ireland mark it on 7 March)

Second Sunday of MayStart posting 10 days before

  • Gift guide
  • Customers' stories about their mothers

17 May

Monday

Eid al-Adha (Bakrid)

Global · Muslim communities worldwide

India and Singapore list 17 May. The UAE expects 16 or 17 May. The date can differ by a day between countries.

India: central government holidayDate depends on the moonStart posting 5 days before

Source:DoP&T 2027 MOM Singapore Khaleej Times

  • Eid greeting
  • Festive opening hours

June 2027

20 Jun

Sunday

Father's Day

Global · US, UK, India, Canada and many others

Third Sunday of JuneStart posting 7 days before

  • Gift guide
  • A dad story from your team

July 2027

4 Jul

Sunday

Independence Day (US)

Americas · United States

The federal holiday is observed on Monday 5 July.

Official dateStart posting 10 days before

Source:US OPM

  • Red, white and blue product shot
  • Long-weekend sale or holiday hours

August 2027

15 Aug

Sunday

Independence Day

India · Across India

India: central government holidayStart posting 7 days before

Source:DoP&T 2027

  • Freedom sale or a made-in-India story
  • Respectful tricolour greeting

17 Aug

Tuesday

Raksha Bandhan

India · Across India

India: restricted holiday (optional)Start posting 14 days before

Source:DoP&T 2027

  • Rakhi gift guide by budget
  • Ship-by dates for siblings in other cities

25 Aug

Wednesday

Janmashtami

India · Across India

India: central government holidayStart posting 5 days before

Source:DoP&T 2027

  • Little Krishna dress-up photo contest
  • Festive sweets or decor

September 2027

4 Sept

Saturday

Ganesh Chaturthi

India · Maharashtra, Karnataka, Goa, Telangana and beyond

India: restricted holiday (optional)Start posting 10 days before

Source:DoP&T 2027

  • Eco-friendly celebration tips
  • Modak, decor or pandal-hopping content

12 Sept

Sunday

Onam

India · Kerala

India: restricted holiday (optional)Start posting 7 days before

Source:DoP&T 2027

  • Onam greeting in Malayalam
  • Sadya menu or festive outfits

15 Sept

Wednesday

Mid-Autumn Festival

East Asia · Hong Kong, mainland China, Singapore and Chinese communities worldwide

GovHK lists the day after, 16 September, as the public holiday.

Official dateStart posting 14 days before

Source:GovHK

  • Mooncake gift boxes or pre-orders
  • Lantern-themed creative
  • A family-reunion story

October 2027

1 Oct

Friday

National Day (China)

East Asia · Mainland China and Hong Kong

Official dateStart posting 7 days before

Source:GovHK

  • Holiday travel and gifting content
  • Opening hours over the holiday

9 Oct

Saturday

Dussehra

India · Across India

India: central government holidayStart posting 10 days before

Source:DoP&T 2027

  • Navratri-to-Dussehra daily colour posts
  • Offers that end on Dussehra

11 Oct

Monday

Thanksgiving (Canada)

Americas · Canada

Second Monday of OctoberStart posting 7 days before

  • Thank-you post to your regulars
  • Long-weekend hours or a family-dinner menu

18 Oct

Monday

Karwa Chauth

India · North India

India: restricted holiday (optional)Start posting 7 days before

Source:DoP&T 2027

  • Gift ideas for couples
  • Evening-ready looks, sweets or dinner bookings

29 Oct

Friday

Diwali

India · Across India

India: central government holidayStart posting 21 days before

Source:DoP&T 2027

  • Gift guide carousel by budget
  • Order-by dates for festive delivery
  • Diwali greeting from your team

31 Oct

Sunday

Bhai Dooj

India · Across India

India: restricted holiday (optional)Start posting 5 days before

Source:DoP&T 2027

  • Gifts for brothers and sisters

31 Oct

Sunday

Halloween

Global · Mainly the US, Canada, the UK and Ireland

Every 31 OctoberStart posting 14 days before

  • Costume or themed-product photo contest
  • A Halloween-only offer that ends at midnight

November 2027

4 Nov

Thursday

Chhath Puja

India · Bihar, Jharkhand, eastern UP

India: restricted holiday (optional)Start posting 5 days before

Source:DoP&T 2027

  • Greeting in Bhojpuri, Maithili or Hindi

11 Nov

Thursday

Singles' Day (11.11)

East Asia · China and Southeast Asia, mostly online

Every 11 NovemberStart posting 10 days before

  • Wishlist or add-to-cart reminder a week out
  • An 11.11 bundle or code

14 Nov

Sunday

Guru Nanak Jayanti

India · Across India, especially Punjab

India: central government holidayStart posting 3 days before

Source:DoP&T 2027

  • A respectful greeting; no sales push

25 Nov

Thursday

Thanksgiving (US)

Americas · United States

Official dateStart posting 10 days before

Source:US OPM

  • Thank your customers with a story, not a discount
  • Holiday hours and order-by dates

26 Nov

Friday

Black Friday

Global · Online shoppers, global

Day after US ThanksgivingStart posting 10 days before

  • Early-access list for your best offer
  • Countdown stories through the weekend

27 Nov

Saturday

Small Business Saturday

Americas · United States

Saturday after US ThanksgivingStart posting 7 days before

  • Who runs the shop: a behind-the-scenes post
  • Ask customers to tag a local business they love

29 Nov

Monday

Cyber Monday

Global · Online shoppers, global

Monday after US ThanksgivingStart posting 7 days before

  • Online-only code that ends at midnight
  • Last call for your Black Friday offer

December 2027

2 Dec

Thursday

UAE National Day

Middle East · United Arab Emirates

Public holiday on 2 and 3 December.

Official dateStart posting 7 days before

Source:u.ae

  • National Day greeting in Arabic and English
  • Holiday opening hours

24 Dec

Friday

Christmas Eve

Global · Worldwide

Every 24 DecemberStart posting 3 days before

  • Last-minute gift ideas
  • Holiday opening hours

25 Dec

Saturday

Christmas

Global · Worldwide

Every 25 DecemberStart posting 10 days before

  • Christmas greeting from your team
  • Year-end offer that runs to New Year

26 Dec

Sunday

Boxing Day

UK & Europe · UK, Ireland (St Stephen's Day), Canada, Australia, New Zealand

In 2027 the UK bank holiday is Tuesday 28 December.

Every 26 DecemberStart posting 7 days before

Source:GOV.UK

  • Tease the Boxing Day sale on Christmas Eve
  • Bank-holiday opening hours

31 Dec

Friday

New Year's Eve

Global · Worldwide

Every 31 DecemberStart posting 5 days before

  • Party bookings, outfits or last-day offers
  • Countdown story to midnight

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Sources

Indian festival dates: Government of India, DoP&T holiday orders for central government offices in Delhi (O.M. F.No.12/2/2023-JCA, dated 3 July 2025 for 2026 and 16 July 2026 for 2027). Other dates come from the official lists below or from a fixed calendar rule, shown on each entry. The Ramadan start and the UAE's expected Eid dates are the UAE Astronomy Centre's projections, confirmed only by moon sighting. All read on 8 October 2026:

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